Awareness and Action to Bring an End to Water Poverty

The Project 24 Alliance

We created Project 24 four years ago to serve as an architecture - where a collection of leading global brands and citizens could unite on World Water Day to raise awareness of the global water crisis - mobilizing to deliver clean, safe water and lifesaving water-health and hygiene education in 24 communities - in 24 hours.

Perhaps more than we originally could have anticipated, our original vision has grown through the support and active engagement of our Partners to become the Project 24 Alliance - a society of brands aligning common values, vision and a collective voice - taking action to help end global water poverty.

Certainly the global water crisis will not be solved in just one day - but without the effort, dedication and collaboration with our Alliance Partners, we most certainly will be more than one day further away, and many important voices refrained, from changing the trajectory of thousands of deserving people in 24 water-challenged communities.

In expansion of our collaboration in 2017, The Cambodia Beverage Company (Coca-Cola) joined Project 24 in Cambodia for the second year.

Not only has Medical Solutions been with us from the start, but they have provided follow-up support to the communities with engaging employee fundraising competitions.

Kentico and RayBizTech partnered in 2017 to provide scalable and efficient Content Management solutions that will result in a new Planet Water Foundation website in 2018.

Through an ongoing partnership supported by their bottled water sales, Starbucks Indonesia, and their volunteers, supported Project 24 again in 2017.

Valmont Industries joined Planet Water on Project 24 in 2017 on a project in India, including participation from their local team as volunteers.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, Wrangler® and Lee®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.

Our partnership with Watts Water Technologies started on World Water Day in 2016 and has expanded since to 6 countries.

Xylem Watermark, a leading water technology company, has been on Project 24 from the beginning and has been our lead partner each year since.

Why Project 24?


Your decision to join the Project 24 Alliance makes an immediate and Long term impact on children and their community.


Provide Clean Water for a Community

  • ONE
  • 1,000

Hygiene Education for Children

Our child-friendly, activity-based Water-Health and Hygiene Education Programs have been found to reduce diarrheal incidences by 80% and increase attendance in school.

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Learn More About the Project 24 Alliance


Help us on our mission to alleviate waterborne disease, illness and death through providing clean drinking water access and hygiene education in the world’s most impoverished countries.